Conversational advertising is changing the way that companies interact with their customers. Using this technology has been proven to increase engagement and conversions. Chatbots are here to stay and it’s the perfect time to integrate them into your company’s marketing strategy. You can get started today at signup.smartconvos.com. In this article, we’ll walk you through the steps of creating a ConvoAd.

Just getting started? Read our previous article on How to Create Your First Conversational Campaign.

  1. Once you’ve created a campaign, you can start adding channels. Let’s create a channel for the My Awesome Brand! campaign.
  2. Select which kind of channel you want to create. You can choose a ConvoBot, which is typically placed onto your own website, or a ConvoAd, which is distributed as a display advertisement through other websites. Let’s start by creating a ConvoAd.
  3. First, enter the Basic Information for your advertisement. Create a title, description, and goal for your bot. You can also set a budget and timeline for your advertisement, as well as indicating which demographics you wish to target. Click Next when you’re ready to move forward.
  4. On this screen, you can customize what your ConvoAd will look like. Upload your own logo file and ad creative, and choose your avatar and theme color. Once you’re happy with how it looks, click Submit and Finalize.

Congratulations, you’ve just created your first ConvoAd!

Next, you need to tell your bot what to say to customers. Read this article on How to Create a Bot Script to learn more.

If you have any questions, we’re here to help! Click Support on the bottom left-hand side of the screen and send us a message, or feel free to give us a call if you require immediate assistance.